WHAT YOU
WILL LEARN

  • How perceptions, brand loyalty, and purchasing are created and influenced through marketing.
  • How to use segmentation, targeting, and positioning to develop and sustain successful brands for effective and profitable marketing.
  • How to conduct a competitor audit and analysis.
  • Changes in the digital landscape and the significance of digital marketing.
  • Development of digital marketing strategy.

PROGRAM OVERVIEW

Learn how to achieve your business objectives using digital marketing.

The Continuing Education in Digital Marketing is a professional certificate designed to educate students about the role of marketing and how to use its principles in online marketing to succeed in a competitive marketplace. This program's coursework includes social media, content marketing, search engine optimization (SEO), e-commerce, pay-per-click (PPC), web design, and user experience.

Students will understand the importance of digitalization in marketing and how marketers can leverage the latest technologies to get ahead in the modern and much more competitive business world. This program will teach students how to develop a unique digital marketing strategy by using their new knowledge in future marketing activities to achieve a set of business objectives.

This program is ideal for business owners looking to upskill their marketing techniques or those interested in pursuing a digital marketing career. It is also an excellent opportunity for new entrepreneurs who wish to learn about marketing and set their enterprise apart using practical digital marketing skills.

PLAN OF STUDY FOR
CONTINUING EDUCATION (CE):

Expert instruction

4 skill-building courses

LIVE OLINE CLASSES

4 SKILL-BUILDING MODULES

3-6 hours per week

MODULES IN THIS PROGRAM


This course will introduce you to the fundamental concepts of marketing in a competitive marketplace. You will learn about different platforms and channels in online marketing and how to take advantage of new technologies to succeed in the modern business world.
This course is designed to give you the knowledge and resources to build social media marketing strategies. You will learn how to use various tools and social media platforms to receive customer insights, create product awareness and get conversions.
In this course, you will learn the steps involved in planning and executing a marketing campaign and how to leverage the marketing funnel to identify your marketing campaign goals. You will also learn how to use the Marketing Mix to highlight the right benefits for your audience.
This course will teach you to optimize website content for the best possible search engine ranking. You will learn the theory behind Google search and other search engine algorithms while building practical, real-world skills that you can apply to a career in digital marketing or online content development.

JOB OUTLOOK

Digital Marketing continues to be a highly sought-after skill set in the field of marketing. A professional certificate in Digital Marketing will not only help you pursue a career in marketing but will also ensure the success of your own business.

Here are some employment outlooks for digital marketing professionals:

  • Digital Marketing Analyst
  • Ecommerce Manager
  • Search Manager
  • CRM Analyst

REGISTER NOW

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