The Continuing Education in Digital Marketing is a professional certificate designed to educate students about the role of marketing and how to use its principles in online marketing to succeed in a competitive marketplace. This program's coursework includes social media, content marketing, search engine optimization (SEO), e-commerce, pay-per-click (PPC), web design, and user experience.
Students will understand the importance of digitalization in marketing and how marketers can leverage the latest technologies to get ahead in the modern and much more competitive business world. This program will teach students how to develop a unique digital marketing strategy by using their new knowledge in future marketing activities to achieve a set of business objectives.
This program is ideal for business owners looking to upskill their marketing techniques or those interested in pursuing a digital marketing career. It is also an excellent opportunity for new entrepreneurs who wish to learn about marketing and set their enterprise apart using practical digital marketing skills.
4 skill-building courses
3-6 hours per week
Digital Marketing continues to be a highly sought-after skill set in the field of marketing. A professional certificate in Digital Marketing will not only help you pursue a career in marketing but will also ensure the success of your own business.
Here are some employment outlooks for digital marketing professionals: